The three pillars of emotion, evolution and eternity form the bedrock on which our brand rests. Our kaarigars are our emotional core and a larger, personal connection with the wearer forms the very heart of the brand. To evolve is always looking at traditions as our spiritual core but contemporise this outlook for future generations. To be eternal is to derive strength from the natural wonders blooming around us—they reaffirm our faith in the art of creation.