About AA

Amit Aggarwal’s ideas about form and structure took shape growing up in a family of engineers and scientists. His childhood days were spent observing his father work on engineering projects. He has always been greatly inspired by science, which is evident in his design ideology today. He graduated from the National Institute of Fashion Technology in the year 1999. His graduation collection was showcased at fashion weeks internationally. In his early career, he worked with the leading design houses of the country.

Brand Philosophy

Our brand has an established tradition of creating designs inspired by natural forms, articulating them through unique silhouettes. We believe in making clothing that is sculpted to enhance the elegant form of a body. Each ensemble is an amalgamation of femininity and structural movement.Our light-weight clothing with voluminous shapes and surface details is made with experimental textiles and techniques. Both traditional and modern craftsmanship, using recycled materials allows the wearer to effortlessly carry the grandeur of the garment.When designing, we visualise the new age woman. She is strong, independent and bold in her choices. Our vision is met through innovative patterns combined with intricate fabrications. Together they create a new and inimitable couture language for the modern Indian woman.

Flagship Store Mumbai

This experiential store is immersed in culture and history against a sound track of the ocean's shifting moods. The store is inspired by Bombay’s sea, sand and breeze. The expanse layout of the space and the iridescent textiles used for the décor reflects the ever-evolving shades of the sea from dusk to dawn. The dark grey matte floors, metallic grey walls and sandy concrete furnishing accents the inspiration of sand giving the space a language of tomorrow. The store is a thoughtful amalgamation of walls with smooth curves-no edges and custom built amorphous furniture, all bringing in the lightness of a pleasant breeze.

This store is the story of my return to Mumbai and the center installation is a solicitous objectification of the very moment. It showcases a school of amorphous creatures- all unique, yet in harmonious rhythm. Each floating together to form a whole. In designing this space I have used my signature textiles, including metallic polymers and remnant malleable industrial materials, as an homage to this old and evolved city.

The store is a house of signature classics made with unique and experimental textiles, couture, pret-a-couture, ready to wear and menswear collections.

Join me as I celebrate Bombay- her people, her waters, her old and her evolution.

Flagship Store Delhi

The Amit Aggarwal flagship store is located in the heart of city, at The Kila, New Delhi, overlooking the beautiful Qutub Minar. The flagship store is a reflection of the Amit Aggarwal world as we imagine it.

The walls of the store are designed as scales created out of reflective materials.

Through the different curvature and spacing of the panels, they create light reflections with varying opacities and transparencies, depending on the point of view of the visitor. While moving across the spaces, the visitors experience passing silhouettes, fleeting glimpses and exaggerated and diminished reflections. The structural layout of the store drew it’s inspiration from the skeletal form of the stingray.