About AA

Amit Aggarwal’s ideas about form and structure took shape growing up in a family of engineers and scientists. His childhood days were spent observing his father work on engineering projects. He has always been greatly inspired by science, which is evident in his design ideology today. He graduated from the National Institute of Fashion Technology in the year 1999. His graduation collection was showcased at fashion weeks internationally. In his early career, he worked with the leading design houses of the country.

Brand Philosophy

Our brand has an established tradition of creating designs inspired by natural forms, articulating them through unique silhouettes. We believe in making clothing that is sculpted to enhance the elegant form of a body. Each ensemble is an amalgamation of femininity and structural movement.Our light-weight clothing with voluminous shapes and surface details is made with experimental textiles and techniques. Both traditional and modern craftsmanship, using recycled materials allows the wearer to effortlessly carry the grandeur of the garment.When designing, we visualise the new age woman. She is strong, independent and bold in her choices. Our vision is met through innovative patterns combined with intricate fabrications. Together they create a new and inimitable couture language for the modern Indian woman.

Flagship Store

The Amit Aggarwal flagship store is located in the heart of city, at The Kila, New Delhi, overlooking the beautiful Qutub Minar. The flagship store is a reflection of the Amit Aggarwal world as we imagine it.

The walls of the store are designed as scales created out of reflective materials.

Through the different curvature and spacing of the panels, they create light reflections with varying opacities and transparencies, depending on the point of view of the visitor. While moving across the spaces, the visitors experience passing silhouettes, fleeting glimpses and exaggerated and diminished reflections. The structural layout of the store drew it’s inspiration from the skeletal form of the stingray.